"One of the biggest mistakes people make is choosing the color red because they've heard that it's a lucky color and it will 'ward off evil,'" says Benko. "While it's true that red is considered auspicious and it also has authoritative associations (walking the red carpet, wearing a red power tie), the bottom line simply comes down to your own personal connection to that color."
Even if your dream color looked perfect in the store, and passed all the tests when it comes to your view, your goals, and so on, it can read the wrong way once you're at home. "Sample three colors — the one you love, than one warmer and one cooler. Get a test pot or small sample and paint a 12" square on your wall. Observe it at different times of day before you make your final decision."